Link Shortener
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Link ShorteningSharing a short and memorable URL is much simpler than sharing a long one, especially when those long URLs contain random numbers in them.
What URL would you yell at a room full of people while you're giving a talk? The short, or the long?
What URL would you associate with in your presentation?
What URL would you like to tell people when you run off business cards at a networking event? Me, I use the Card / Derric.link. It's so easy.
When sharing a few new ideas, which URL do you want to bring into a forum?
You should use a link shortening tool to help pretty up the link and monitor the number of click-throughs if you share a link in a public setting.
Link Tracking
The number one justification for shortening a link has to be to track ties. We need to know the fruits of our labors as digital marketers and social media managers... And we probably need to do monthly reports about our efforts as well.
If we can not prove our clicks–and sales, hopefully–then we have very little job security.
Our sister company ClickMeter has to be the absolute best technology to track the links from click to conversion. (Yes I'm biased, but I haven't seen anything similar to that good yet–however, this summer Rebrandly introduces some suave new features of analytics).
Link Rotating Want to run an A / B test, but weren't sure how?
Link Swapping or Changing
It's so easy, but most of the link shortening services won't let you do it... You're making a shortened connection and spreading it across 12 different networks, so one day down the road, the page your link points down. Good luck finding all those old links and changing them... You're fucked!
No more. With Rebrandly, you own your links. If you want the destination URL updated, you should. It only takes a couple of seconds and will automatically update those 12 links that you posted all those months ago. Averted Crisis.Here's a great example of how to use connection swapping in tandem with your Instagram bio so you can direct traffic to your latest blog post without having to change the website link to Instagram every time: